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Join the Movement A Movement For the Millennial Generation

Join the Millennial Life Insurance Challenge. Get covered while you're young—together.

Dayla is building a movement for millennials who refuse to leave life insurance for “later.” Across the movement, millennials are asking the hard questions, encouraging one another and taking real steps to financially protect the people they love. You do not have to figure it out alone.

1 Join the movement 2 Get encouraged 3 Take action
Join The Challenge See how the movement works →
Young couple building their future together
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Challenge accepted You are not doing this alone.
One generation One movement
Built for millennials A challenge for the millennial generation
Judgment-free Start wherever you are
Real broker support Not a call center
Multiple carriers Not a one-company answer
This Is A Movement

Millennials are making life insurance part of the conversation—not something the generation avoids.

The Millennial Life Insurance Challenge is a supportive community campaign for young adults ready to stop saying “I'll handle it later.” Millennials may have children, partners, parents, mortgages, businesses or dreams that depend on them. Every millennial deserves clear information and real encouragement.

This movement is replacing silence with conversation, confusion with education and procrastination with action. No shame. No pressure. Just a generation learning together and choosing to build a stronger financial legacy.

01

Join the challenge

Your Free Coverage Check-Up is the official starting line. It is free, personal and pressure-free.

02

Face the questions

Look honestly at family needs, workplace coverage, your budget and the cost of continuing to wait.

03

Get real support

A licensed Dayla broker helps you understand the choices without judgment, jargon or a one-carrier agenda.

04

Take meaningful action

Compare available options and, when you are ready, apply for coverage that fits your life and budget.

Your Official Starting Line

Joining is simple: start with your Free Coverage Check-Up.

Dayla will help you review what you have, understand what may be missing and compare available carrier options. You decide what fits. We stay beside you from the first question through the application process.

Start My Free Coverage Check-Up
The Movement Is Growing

They Took the Challenge. Will You?

Millennials are choosing to stop putting life insurance off until “later.” Hear directly from people who decided it was time to take the challenge and take a real step toward protecting their future.

Real Millennial Story
✓ Challenge Accepted
Millennial Challenge Story

Why I Joined the Challenge

A real millennial. A real decision to stop waiting and start thinking about life insurance differently.

Real Millennial Story
✓ Challenge Accepted
Millennial Challenge Story

Why I Joined the Challenge

Another voice in a generation choosing conversation, education and action instead of continuing to put protection off.

Your Turn

They accepted the challenge. Now take the first step toward accepting yours.

Join The Challenge
The Honest Money Question

You may spend $5,000 on one family trip. Have you explored what setting aside about $50 a month could help protect for years to come?

This is not about giving up vacations or the experiences that make life joyful. It is about recognizing that a much smaller monthly amount may help create meaningful financial protection for your family’s future. Depending on your age, health and the policy available, about $50 a month may help provide coverage your loved ones could use for housing, everyday bills, childcare or other important expenses if something happened to you. Exploring your options now can help you understand what your money could make possible.

Join The Movement
$5,000 One Family Trip
VS.
≈ $50 /mo A Monthly Step Toward Protecting Their Future
Illustrative example only—not a quote or guarantee. Actual premiums and available coverage vary by age, health, policy type, term, state, carrier and underwriting.
Your First Challenge Checkpoint

Before you join, face what may be standing between you and action.

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Start honestly: Check every statement that is financially true for your life today. Every check is a reason to join—not a reason to feel judged.
Your Honest Look
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The challenge only works when you answer honestly.

If every statement is truly false, you may be well prepared. Read each one again for your family's reality today—not the future you hope to create later.

I'm Ready To Join
The Millennial Life Insurance Challenge Pledge

This is what joining the movement means.

✓ I will stop treating life insurance like a someday problem.
✓ I will find out what my workplace coverage really provides.
✓ I will honestly face what the people I love would need financially.
✓ I will take a real next step while youth and time may still be on my side.
✓ I will encourage at least one other young adult to take the challenge.

Accept the challenge for yourself—then encourage someone you care about to take it too.

I Accept The Challenge
Life Changes Fast

Six moments that should trigger a coverage review

Not every change means you need a new policy. It means the coverage, beneficiary and purpose deserve another look.

01

A first or next home

A mortgage, shared rent and household bills can create a longer financial timeline than people expect.

02

Marriage or partnership

Combining lives often means combining responsibilities—even when accounts remain separate.

03

Parenthood or caregiving

Income matters. So does the real cost of replacing childcare, caregiving and work performed at home.

04

A career change

Job-based coverage can change or end. Review what is portable before you need to make a fast decision.

A growing business

A partner, loan, payroll or succession plan may create a need that personal coverage alone does not address.

06

A beneficiary update

A policy only works as intended when the owner, beneficiaries and contact information stay current.

Your Options, Without The Jargon

One goal can have more than one good path.

Policy type and application style are separate decisions. Dayla helps you understand both before you choose a carrier.

T
Time-Limited Protection

Term life insurance

Coverage for a stated term, often selected to match income-replacement years, a mortgage or another temporary responsibility. Term policies generally do not build cash value.

✓ Defined coverage period
✓ Premium guarantees vary by policy
✓ Renewal or conversion options may be available
P
Longer-Term Design

Permanent life insurance

Designed for longer-term coverage and may build cash value when policy requirements are met. Premiums, guarantees, flexibility and access to values vary by product.

✓ Long-term coverage potential
✓ May include a cash-value component
✓ Requires careful policy review
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Application Experience

Streamlined decision options

Some eligible applicants may access exam-free or instant-decision options. Health questions are still required, and another carrier or underwriting path may provide a better fit.

✓ Convenient online application may be available
✓ No decision speed is guaranteed
✓ Eligibility and limits vary
Dayla × Ethos + Other Carriers

Shop your way—without mistaking one option for the only option.

Dayla's Ethos partnership creates a convenient online path for confident shoppers. Dayla also works with other life insurance carriers for people who need a different product, underwriting path or level of broker guidance.

01
Confident Shopper

Explore a streamlined path

Learn about the online application experience and whether a quick-decision option may be available to you.

02
Want More Guidance

Compare with a licensed health coverage broker

Review multiple carrier and policy paths with someone who can explain the tradeoffs in plain language.

The Workplace Coverage Check

“I have life insurance at work” is the beginning—not the full answer.

Employer coverage can be valuable. The challenge is knowing how much you have, who receives it and what happens when your job changes.

Review my workplace coverage →
01

The actual benefit amount

Do not stop at “I have coverage.” Find the dollar amount and who is covered.

02

What happens when you leave

Ask whether the coverage is portable, convertible, replaced or simply ends.

03

Who your beneficiary is

Confirm the primary and contingent beneficiaries—and update them after major life changes.

04

What the benefit needs to do

Compare the amount with housing, income, caregiving, debt and future goals.

Your Free Coverage Check-Up

Your Free Coverage Check-Up is how you officially join.

No pressure. No one-carrier assumption. Just a practical review, personal encouragement and a clear path toward getting covered.

1

Bring what you already have

Workplace benefits, existing policies and beneficiary details give us the right starting point.

2

Map your real-life responsibilities

We talk through the people, obligations, income and time horizon the coverage may need to support.

3

Compare more than one path

Dayla can review term, permanent, streamlined and fully underwritten options across available carriers.

4

Choose without pressure

You see the tradeoffs, decide what fits and move only when the coverage and budget make sense.

Real People. Real Solutions. Real Care.

Your life is not one-size-fits-all. Your coverage review should not be either.

Start My Free Coverage Check-Up
Straight Answers

Millennial life insurance questions—answered without the pitch

The right answer depends on your goals, budget, health, existing coverage and the policies available in your state.

What does it mean to join the Millennial Life Insurance Challenge?
Joining means deciding that life insurance will not stay a someday problem. Your official first step is a Free Coverage Check-Up with Dayla. We help you understand what you have, identify what may be missing, compare available options and decide what action makes sense for you.
Is this really a movement—or just another insurance sales page?
The challenge is designed as an educational and encouragement campaign. The goal is to help young adults talk about protection earlier, understand what they already have and make informed decisions without pressure.
Does Dayla only offer Ethos life insurance?
No. Ethos is one online application pathway available through Dayla. Dayla also works with multiple life insurance carriers, and a licensed health coverage broker can help you compare additional carrier and policy options.
Does “no medical exam” mean there are no health questions?
No. Exam-free does not mean health-free. Health questions and other underwriting information may still be required, and eligibility varies by carrier, applicant and product.
I do not have children. Is life insurance still worth reviewing?
It may be. A review can consider a spouse or partner, shared housing, debts, caregiving responsibilities, business obligations, final expenses and other people or goals that could be financially affected.
Is the life insurance through my job enough?
It depends on the benefit amount, your household's needs and what happens to the coverage if you leave the employer. A Coverage Check-Up can help you review those details.
What is the difference between term and permanent life insurance?
Term life generally provides coverage for a stated period. Permanent life insurance is designed for longer-term protection and some policies may include cash-value features. Costs, guarantees and policy details vary.
How much life insurance should I buy?
There is no single amount that fits everyone. A thoughtful review considers income, housing, debts, dependents, caregiving, future goals, final expenses, existing coverage and available resources.
Can I shop online or work with a broker?
Yes. Dayla offers an online Ethos pathway for confident self-shoppers, while licensed-broker support is available for people who want help comparing broader carrier and policy options.
One Generation. One Movement. A Stronger Legacy.

Join the Millennial Life Insurance Challenge.

Start for yourself. Get the support you need. Then encourage another young adult to stop waiting and start protecting their future.

Join The Challenge Or call (470) 202-4866

Important information: Life insurance product availability, eligibility, premiums, coverage limits, exam requirements and underwriting decisions vary by carrier, policy, state, age, health, lifestyle and other factors. Exam-free or instant-decision options are not guaranteed. Do not assume coverage is in force because an application was submitted; coverage begins only as described in any conditional receipt or issued policy after applicable requirements are satisfied. Term coverage ends according to the policy terms. Permanent coverage and cash values depend on the policy and sufficient required premiums. Policy terms control.